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Federal Agencies Must Learn: Twitter and Facebook Aren’t Just For Kids Anymore

With all the forms of communication these days, federal agencies need to keep up with the “New Media”.

Chris Battle

Chris Battle

By Chris Battle
Security DeBrief
WASHINGTON — The State Department continues to lead the way among federal agencies making use of new media tools. Colleen Graffey, deputy assistant secretary for public diplomacy, published a column (“A Tweet in Foggy Bottom”) in the Washington Post yesterday outlining why she has set up a Twitter account.
“Not that long ago,” Graffey writes, “communicating diplomat-to-diplomat was enough. Agreements were reached behind closed doors and announced in a manner and degree that suited the schedule and desires of the governments involved, not the general population. In fact, the public was by and large an afterthought. But the proliferation of democracies and the emergence of the round-the-clock media environment has brought an end to those days. Now, governments must communicate not only with their people but also with foreign audiences, including through public diplomacy. … Simply put, Twitter is just one more tool through which we can connect, and by linking my messages to video and photos, I can inform whole new audiences about U.S. views and ideas in a format with which they feel comfortable.”
Simply put, Twitter is just one more tool through which we can connect. Well put.
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