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What’s in a Name? Ask Blackwater

By Allan Lengel
ticklethewire.com

Blackwater, the controversial security contractor that got in a whole lot of legal trouble for its deadly cowboy antics in Iraq, is trying once again to  scrub clean that bad image.

First it tried by changing its name to Xe Services LLC. But inevitably most articles included the phrase “formerly known as Blackwater.” Now, the company will try it again.

The Wall Street Journal reports that the Virginia based company on Monday will unveil a new name once again along with logo. The name: Academi.

The Journal reports that Ted Wright, president and chief executive, said he will try to make Academi more “boring,” the Journal reported.

In April, a federal appeals court reinstated the federal criminal case against a group of Blackwater security guards charged in Washington with manslaughter and weapons violations for their alleged roles in a shooting in Baghdad that killed more than a dozen civilians, according to the Blog of the Legal Times.

 


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