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Tag: rebranding

ICE Working to Rebrand Its Image

John Morton

John Morton

By Allan Lengel
ticklethewire.com

WASHINGTON — The U.S. Immigration and Customs Enforcement known as ICE has an image problem.

So ICE Assistant Secretary John Morton plans to “re-brand”, realign its duties and emphasize criminal investigations over immigrant deportations, the Washington Post is reporting.

“By streamlining and renaming several offices, officials hope to highlight the agency’s counterterrorism, money laundering and other complex criminal investigations and in the process “re-brand” ICE, turning the public — and political — spotlight away from its immigration work,” the Post wrote.

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