The ad stripped across the bottom of USA Today’s Money section on Monday read: “Got Drugs? Turn in your unused or expired medication for safe disposal Saturday, October 29th.”
The ad, an apparent play on the popular ad campaign “Got Milk?”, also appears on the top of the Drug Enforcement Administration’s webpage, and is part of a campaign by the DEA to get folks to throw out their expired or unused drugs.
The DEA will have collection sites set up around the country from 10 a.m. to 2 p.m.
“National Prescription Drug Take Back Day addresses a vital public safety and public health issue,” the DEA said in a press release.”More than seven million Americans currently abuse prescription drugs, according to the 2009 Substance Abuse and Mental Health Services Administration’s National Survey on Drug Use and Health.
“Each day, approximately, 2,500 teens use prescription drugs to get high for the first time according to the Partnership for a Drug Free America. Studies show that a majority of abused prescription drugs are obtained from family and friends, including the home medicine cabinet.”